Criteria Corp Blog

Microlearning is a form of learning in which information is delivered in short, succinct modules on simple, accessible platforms.  It was devised as an alternative to traditional learning methods, which can sometimes be counterproductive.  Today’s workforce simply does not have the patience to read, digest, and remember long, tedious packets of information.  Instead, microlearning is becoming an invaluable tool for employee training.  Microlearning is especially successful with millennials and Gen Z - the incoming labor pool.  It uses multiple types of short, easily digestible lessons, available on various sites.  There are various platforms and types of succinct lessons that can be used for microlearning.

 Gamification is a hot topic right now, especially when it comes to HR and hiring. The idea of gamifying the hiring process has an undeniable charm, and the possibilities feel endless. We’re just now experiencing the very beginnings of what gamification could mean for hiring, and game-based assessments are really the first “gamified” offering to emerge.  

Human Resources is the core of any company.  They set the tone for the entire organization by helping to make decisions about who gets hired, how those employees will be compensated, and how interpersonal issues between coworkers will be resolved.  The responsibilities of any HR department can be vast and, quite frankly, overwhelming, which is why efficiency is critically important.  However, in a department infamous for being busy running around putting out office fires, getting ahead is easier said than done.  Here are some steps HR managers can take to keep their department on track:

There’s a lot of buzz about game-based assessments as a way to evaluate candidates in the hiring process. Game-based assessments are so enticing because they seem too good to be true – they seek to turn something that can be stressful and tedious into something fun and engaging.

In an age where social media is used for everything from keeping up with friends to staying informed on current events, it’s no surprise that almost half of job seekers are now using social media to find their next career. Recruiters are also jumping on the social media bandwagon, with 84% of companies using social media to recruit candidates and 70% using it to screen those who have already applied. This is social recruiting – the use of social media platforms to recruit applicants or to advertise job opportunities.

Choosing the right job title is an incredibly important part of the recruiting and hiring process. After all, a job title is so much more than a name. For starters, a job title is the first thing an applicant sees when he or she is searching for jobs. The job title you select could ultimately determine whether that perfect candidate clicks on your job posting, or scrolls right on past it.

Earlier this week, we presented a webinar with HR.com about game-based assessments and how they can be used to enhance the candidate experience.

Corporate culture and mental health initiatives are more than just buzzwords to attract millennial job seekers in a candidate’s market.   U.S. employers lose about $226 billion each year due to conditions like stress, anxiety, depression, and addiction.  Therefore, it’s no surprise that more companies are implementing wellness programs than ever before.  Not only are these initiatives financially worthwhile, but they are also crucial for cultivating a positive work environment.  While the focus of company wellness programs is usually physical health, mental wellbeing is just as critical to company success.

In today’s competitive hiring landscape, a good candidate experience is more important than ever. With the unemployment rate at a historic low, employers are facing a challenge when it comes to not just attracting top talent but also keeping them engaged and committed throughout the entire hiring process.

If your company is trying to win over top talent, you should consider starting before they even apply.  That’s where recruitment marketing comes in.  Recruitment marketing refers to the tactics used by a company to attract applicants.  It applies the same strategies as traditional marketing, but instead of selling products and services to consumer, companies attempt to sell themselves to potential job candidates.  Strategies used in recruitment marketing include physical and online advertisements as well as analytics and job market research.