The number of job postings available to job seekers has exploded thanks to the internet, but this increased visibility doesn’t necessarily benefit recruiters. With so many job descriptions to read through, applicants no longer have the patience to comb through a company’s posting line by line. This is especially true for postings that are structured as dense blocks of text.
According to a study from the Nielson Norman Group, people only read about 20% of the content on a typical web page, on average. Online job postings are no different. Applicants often skim over a high volume of job postings and make quick decisions about their interest in the job opportunity. If your company is currently experiencing a shortage of responses to your job postings, then the style of your postings may be to blame. Here are a few tips to keep applicants engaged by making some simple adjustments to the readability of your online job descriptions: